Financial advisors write many retirement planning articles. The advice is solid, but it often focuses on detailed numbers and projections that may feel detached from how many people save. That’s why hearing from someone on the front lines, where the questions are real, and the answers must fit real lives, is so valuable.
We sat down with Paula Jewell, a Lobby Supervisor at First Financial Bank, who helps everyday customers with their everyday banking. Paula sees retirement questions come up in the lobby every week, often from customers who may not have a wealth manager and aren’t sure where to begin. Her perspective is shaped by the customers she helps and by her own experience saving for retirement while raising a family.
“Failing to diversify, or they’ve worked longer than anticipated.”
Many retirement plans assume a clean exit at a specific age, but “in real life” – situations rarely align for many Americans. Health changes, job situations shift, and new family responsibilities emerge. The plan that worked at 35 years old may not be the plan that fits at 62. The fix isn’t to lock into one perfect retirement date – it’s to build a plan flexible enough to handle life’s curveballs.
You may have heard the rule of thumb that you should aim to save 15% of your pretax income for a comfortable retirement. Paula has read it. She doesn’t dismiss it, but she’s also honest about what it looks like for most people.
“I read an article a few years ago that said to aim for 15% of your annual pretax income for a comfortable retirement. Not everyone can do that. I would say try to contribute at least 5% while you can, then as your finances change, add more.”
She speaks from experience. When Paula started her 401(k) in her 20s, her advisor told her to be risky early and dial back as she aged. With a growing family, that wasn’t realistic. She played it safe, took fewer risks, and now, with the kids grown and finances settled, she’s able to contribute more if she chooses.
“My situation is not the same as everyone else’s. I feel knowing what exact percentage to contribute is the problem. We don’t know how long we will live or be able to work.”
Don’t let the perfect percentage become the enemy of saving anything at all. 5% is better than 0%. Even 2% is better than 0%. Start where you can, then increase as life allows. (For more on the underlying principle here, we have a piece on paying yourself first, which is essentially what Paula is describing.)
A lot of people in their 40s and 50s walk into the bank feeling like they’ve missed the window. Paula doesn’t see it that way. You may have heard the old saying, “The best time to plant a tree was 20 years ago. The second-best time is now.” This largely applies to this!
“Start wherever you can! Find an advisor and discuss what options might be best for you and your family. If people want to keep their funds local and manage them themselves, I tell them to open an IRA. With contribution limits increasing, you have a great opportunity to save and be rewarded with tax breaks.”
Feeling behind is not a reason to stay behind. The IRS continues to raise contribution limits each year. If you’re 50 or older, you also have access to catch-up contributions that let you save above the standard limits. For people who want to keep things simple and local, an IRA is one of the most accessible options.
A common question, with a difficult answer.
“This is hard for me because we don’t have a crystal ball. You don’t know what inflation is going to do or what the future holds for politics, taxes, etc. In my opinion, all you can do is save as much as you can. If you have become accustomed to a certain way of life, you have to either plan for that same lifelong term or make adjustments.”
Retirement isn’t about hitting a magic number. It’s about understanding what kind of life you want to live and figuring out whether your savings will support that life. For some, the answer is to save more. For others, it’s to adjust expectations. For most, it’s a combination of both.
Paula’s own focus right now reflects that – paying down debt and saving where she can. “I personally don’t want to work until I’m 70!”
A goal worth working toward.
Paula’s view on Social Security comes from a piece of advice her grandfather gave her years ago.
“My grandfather told me years ago not to bank on Social Security. So, for my personal plan, that’s not even considered in my finances.”
It’s a strong position, and she’s clear that it reflects her personal approach. She also acknowledges that for many people, especially in rural communities, Social Security is the primary or only source of retirement income, and they must plan around that reality.
Her broader advice for anyone still in their working years is the same, regardless of what they expect Social Security to look like in 30 years: “While you are young and able, try to put back that 5% of your income into another avenue. Even 2% of your annual income would be better than nothing. You may not want to necessarily rely on those Social Security funds to be there in the future.”
The current environment, with elevated interest rates and ongoing inflation, has changed how Paula talks to customers about where to put their savings. It’s also part of a broader transformation in banking and finance that’s reshaping the products and tools available to everyday savers, including AI’s growing role in lending and finance.
“Don’t leave all your eggs in one basket because a little paperwork is involved. If you can move your IRA or 401 (k) into a better plan that pays a higher interest rate, move it with the guidance of your financial advisor. Rates are NEVER a constant, and while they are good, you have to capitalize on them and make money because there will be years that you’re not going to make much at all.”
Rates aren’t constant. When they’re favorable, capitalize on them. The customers who treat their retirement accounts as set-and-forget for 30 years can leave a meaningful amount of money on the table.
For customers asking what tools she leans on most, Paula’s recommendation is clear: “While rates are higher, I always recommend IRAs. Whether that be traditional or Roth, start somewhere. Those rates may change, but those funds are not at risk of being lost.”
Unlike investments tied to equity markets, the IRAs offered through a bank are not subject to market loss. The rates fluctuate, but the principal is protected. Paula also recommends two professionals worth talking to: 1) a financial advisor before making any major changes to how your retirement savings are structured, and 2) a CPA before making decisions with significant tax implications.
This is where a lot of people get stuck. Should you focus on paying off debt first, or save for retirement at the same time? Paula’s answer reflects what she’s doing in her own life right now.
“For me, I’m at that point where I’m starting to really focus on paying down debt. At the same time, I set myself a monthly goal and try to save that amount. Some months aren’t as easy as others, but progress is being made.”
Two things at once, with a monthly goal, and an acceptance that some months will be better than others.
“I feel the first step is to set yourself a goal, then figure out a plan to reach that goal and do it in a way that makes sense for you financially.”
In your 30s, you’re often in the “get the children through school” phase. Retirement feels far away, and the realistic move is to be somewhat conservative on retirement contributions while working toward other goals: paying down debt, building emergency savings, putting kids through school. The advantage is time. Even modest contributions compound meaningfully over 30+ years.
By 50, the picture often changes. Kids may be out of college. The mortgage may be paid down or paid off, which can free up budget room and, for some homeowners, open up options like a home equity line of credit for other goals. There’s more room in the budget overall. Paula’s view is that this is when you can afford to be more aggressive.
“This would be a time to be a little riskier and throw as much as you can into a retirement plan of some sort.”
Different decade, same underlying message: save what you can, when you can, and adjust as life allows.
If Paula could put one message in front of every customer who walks into the lobby, this is it:
“It’s never too early to start saving and thinking about retirement.”
Worth repeating to your kids, your nieces and nephews, your younger coworkers, and anyone else who tells you they’ll get to it later. The customers Paula sees who handle retirement best aren’t the ones with the most income. They’re the ones who started early, kept going through the hard stretches, and didn’t let the perfect number stop them from saving anything at all.
Whether you’re opening your first IRA, weighing how to balance debt and savings, or want to talk through what your options look like, our team at First Financial Bank is here to help. We’d love to chat.
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