Virtual Fencing, Smart Ear Tags: Farm and Ranch Tech ROI
A few years ago, a GPS collar on a cow was a research project. Today it’s a line item on a growing number of ranch budgets, and the question has shifted from “does this work?” to “does this ‘pencil out’ for my operation, and how do I pay for it?”
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Farm Safety: A Profitable Investment
At First Financial Bank, we’ve gathered an important lesson from years of serving agricultural businesses.
What Shoppers Need to Know as Beef Prices Soar
If sticker shock has been your response at the meat counter lately, you’re not alone. Consumers are increasingly concerned as beef prices have soared to historic levels in 2025, and they wonder: “When will relief come?”
Ag Lending Collateral: What’s Needed to Secure a Farm Loan
When it comes to Ag loans, what’s collateral, and why does it matter to lenders? It’s all about security and reducing risk.
Food Preferences Are Changing. How Will It Affect Farmers?
The American grocery aisle looks different from what it did ten years ago. Refrigerated case space has grown, and the center store has gotten much smaller.
Farm to Fork: How Much Money Spent on Food Goes to the Farmer?
When you buy a gallon of milk for $4, or order a burger at your favorite neighborhood restaurant for $15, what percentage goes back to where it begins – the farmers? The answer might surprise you and reflect the intricate paths food takes from farm to fork.