It may seem as simple as browsing available properties in your area, but since some pets can be very noisy (imagine dogs barking while exotic birds are screeching), you’ll have to check the zoning laws of the area to see if pet boarding businesses are allowed. For example, many residential zones will have a noise ordinance.
Additionally, you’ll need to make sure you can provide adequate outdoor space for dogs to run and get some fresh air. The inside area should be well ventilated and offer plenty of space to accommodate several animals at once. The AKC provides some guidance here. You also should consider the distance to the closest veterinarian. You may find working with a real estate professional who understands your business plans and knows the commercial opportunities in your area very helpful.
Apply for Licenses
Depending on your location, there might be certain licensing requirements, which are regulated under the state’s Department of Agriculture. On top of that, each town or city has their own laws, regulations, and inspection requirements. You’ll need a sales tax permit, Employer Identification Number, Occupancy Permit, among others. Do your homework and get some help from your legal advisor on what is relevant and required for your business.
Get Business Insurance
Pet boarders should always have insurance to cover anything that happens while animals are in their care. Make sure your insurance policy covers all breeds, too. Additionally, ensure that your policy covers your facility and staff as well. When comparing quotes, look at variables like coverage limits, premiums, and deductibles. It’s always better to be extra covered and never need it, than not have it at all. Work with your financial and legal advisors to optimize your coverage for your business.
Set Your Prices
Deciding on your price can be trickier than it seems. Though most of this will be driven by your target clientele and the competition in your area, you’ll need to consider your own costs, like rent, utilities, staff, insurance, and so on. The average cost per night in the industry runs from $30 – $50, going as high as $90 a night for premium services. Do your research on what your competition is charging in the same market and what each provides.
Hire Staff
Ready to bring people onboard? You can start small with someone to be in charge of taking care and supervising the pets day-to-day. As you grow, you can bring in an office manager, a groomer, trainer, and may even hire your own onsite vet. Pet boarding businesses often feel like a family for how closely you work together, so consider personality styles that will work well as a team – and more importantly, with the pets and their families (owners).
Begin Marketing
To get started, you’ll need customers! Think about using a variety of marketing techniques like targeted email, social media, and even print advertising. You can also network with local pet stores, trainers, vets, walkers, and groomers and consider a referral partnership. The important thing is to think like your clients: where will they naturally come across an ad for your business? Find out where they congregate, and get your business in front of them.
Show Your Passion
Your clients will want to see that the happiness and health of their furry or feathered family member is your number one priority. That dedication will keep them coming back. When you lead with both passion and a plan, your pet boarding business is more likely to be a success.
