Take advantage of prime real estate for your pharmacy layout.
Stack Your Pharmacy Counter Area with Useful Products
Areas next to the prescription counter tend to receive more foot traffic than other areas in the store, so take advantage of this prime real estate by showcasing over-the-counter items that you think will benefit your shoppers. Proximity to the counter makes it easy for customers to ask questions and for employees to make useful recommendations.
You can check out U.S. News & World Report’s pharmacist-recommended product rankings to get inspiration for a wide range of over-the-counter products to include by your pharmacy counter.
Place “Speed Bumps” Throughout Your Store
A speed bump refers to strategically placed displays in your pharmacy that grab your shoppers’ attention, slowing them down long enough to peruse shelves they might not normally glance at. Think about what would make you stop and look at something in a store, such as displays with high-contrast colors, strategic lighting, and desirable products – and implement them.
Slowing down your shoppers is a surefire way to increase revenue. When one retailer pursued this strategy of encouraging shoppers to linger and browse, they saw same-store sales jump 20-40%. Make sure to create spaces with eye-catching displays that showcase in-demand, seasonal and impulse buys so they don’t get overlooked.
Create a Focal Point for All Your Displays
While it might be tempting to try and highlight all of your product offerings, doing so is a less effective strategy than simply pointing to one specific product. Basic design principles suggest that the best way to capture shoppers’ attention is to position the product you want highlighted the most at eye level and surround it with other strategically-placed items that bring attention to it.
You can create a visually appealing focal point using several easy strategies. Try using risers to create different levels of dimension that draw the eye towards the center product, and shine lights directly on products you want highlighted to create a spotlight effect that grabs shoppers’ attention.
