The Community! Through word of mouth and via social media (Facebook and the Next Door apps), people learned about us. They know we are honest and available when they need us. We offer referral bonuses for clients to refer friends: $20 credit for both referrer and the new client each. The pandemic helped; people were more focused on their pets. We also made friends with local vets, and if they were overwhelmed, they sent some clients our way.
What tips or advice would you give to another vet who may be considering becoming their own boss?
Go to First Financial Bank – they helped me out the most! Like many folks, there were lots of things I didn’t know. I just thought I’d go and get the money. FFB connected me with specialists who could help me with things like market projections. A real estate company that specializes in real estate/locations for healthcare providers (human and veterinary). Gave me leads on website designers. All those introductions resulted in meeting people who knew good connections for business insurance, a lawyer, etc. The realtor even put me in touch with a contractor who specializes in vet practice builds. Find a bank who is going to have your interests at heart and put you in contact with what you need. You may have to invest more up front, but you’ll need it to be successful.
What tips would you give someone for hiring their team?
Being a start-up, it is difficult to interview without your office open. If you can, hire someone you’ve worked with in the past, since you know their skills. If not, find a location you can use where you can see them demonstrate their clinical skills.
What are your plans for the future?
Looking forward, my ultimate goal is to build another location or purchase an older vet’s practice. Regardless, I plan to keep my vision and deliver care the way I would want my pet to be cared for.